On Monday, South Korean pop act GFriend released their newestunmarried "Rough," proving that this ladyworkforce has staying power.
After their debut with "Glass Bead" and their follow-up single "Me Gustas Tu," Gfriend persisted to build a name in South Korea for their addictive pop material.
"Rough" is Gfriend's first unencumber of 2016 and relatively simply, their best possible song yet.
With an impressive sound and an exemplary vocal screen from all the members, "Rough" is an melodic dance song no longerscared of long instrumental breaks, this iscertain to be the primary K-pop womanneighborhood addiction of 2016.
Strings, drums and piano mesh with whirring synths over a snapping beat to create an upbeat musical tunethat offersthe easiestcar for the Gfriend member to belt away. It's miles this vocal abandon that brings to brain the likes of peak K-pop feminine balladeers Davichi.
An electronic guitar bridge builds "Rough" to a climax that is helpingparticipants like Yuju and Umji sing their own praises their vocal talent.
But Gfriend's genuineability is in their addicting dance moves and healthy music videos. "Rough" comes as a 3rd in a music video series from the crowd that presentations the members of Gfriend going from startingcollege ("Glass Beads"), going on holidaythroughoutfaculty ("Me Gustas Tu") and finally, leaving school in "Rough." Much likethe alternative two music videos, "Rough" functions the organization incorporating ballet moves and top kicks into their dance.
"Rough," or "Time Flies" in Korean, is the lead single off of GFRIEND's new EP, "Snowflake." Let's hope it is just the start of a flurry of new material.
Watch the music video for Gfriend's new single "Rough" RIGHT HERE
Tamar Herman is a multi-media journalist and the co-founder of KultScene. She is a freelance creator and reproduction editor, and has written for MTV Iggy, Noisey, and Paste Magazine.
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