Top vlogger shares tips on making it big

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Top vlogger shares tips on making it big

Yang Ji-young has formed the unusual habit of filming every trivial incident that happens in her daily life. But because of her goofy and lighthearted personality, even making ramen or feeding her dog becomes worth watching, and this is proven by the fact that she easily attracts more than 200,000 views for each of the homemade videos she uploads to her YouTube channel.Yang who is better known by her nickname Yangdding, or YD, is a YouTube superstar in Korea who runs multiple channels, one of which has more than 1.2 million subscribers - the largest number for an individual content creator in this country.Her career in the wired world started as a vlogger, or a video blogger, on AfreecaTV, a streaming service based in Korea. She began by uploading videos of herself playing online games and commentating at the same time. The vlogger switched to YouTube two years ago and expanded her spectrum to eating, traveling, cooking and more. With a little bit of "Yangdding" in it, every object magically turned into something interesting.Recently, her career has expanded to launching a mobile app as well called Yangdding TV, where her followers can easily watch her newly uploaded videos. However, it seems like her biggest success is yet to come. With everything she has achieved so far, no one could predict what she has to offer next. "Filming the things that don"t seem to attract attention is the key to the popularity of my videos", said the 25-year-old in a recent interview with the Korea JoongAng Daily at her studio in Suwon, Gyeonggi.Q. How did you start your career?A. For AfreecaTV, I started because my friend said that me talking to myself while playing computer games was pretty funny. Then I expanded my platform to YouTube, which made things a lot easier for me because I could plan and shoot the videos in advance, while AfreecaTV was all about live broadcasting. I had to prepare everything for the two-to-three-hour show. If the comments I prepared were well-received by the audience, that day was a success. But if not, it was a failure. For YouTube, however, I can cut out the unfunny parts whenever I want after I shoot the video in advance. I still do live broadcasting in AfreecaTV now, but the content is more coordinated toward editing for YouTube. Also, in terms of followers, I collected about 900,000 on AfreecaTV over the past eight years, but for YouTube we are almost reaching 1.3 million in just a couple of years. Did you expect this much popularity when you first started?Not at all. When I first started commentating on online games, there weren"t even that many women doing the job. So there were some misunderstandings about me, [with people] saying that I didn"t have any friends or was an outsider. What was your strongest point as a female game vlogger?In terms of playing games and the content, there is no difference at all. But I can say one thing that our channel is a little more sentimental than others. We can express happiness, sadness and craziness and it wouldn"t feel awkward at all. Although a YouTube star is often referred to as an "individual broadcaster", your channel features a lot of other members known as the "Yangdding Crew". How did you guys come together?It was all natural. At first, I asked my viewers for help when I needed help editing videos or drawing graphics. I paid them back by buying dinner back then. However, with the business getting bigger and forming a firm profit structure, I wanted to work with them. Every single person on the staff used to be viewers. You started as a game vlogger, but now you run so many channels on diverse themes. How do you come up with the ideas?I use my life patterns the most. I believe that there must be people out there who are curious about the same things that I"m curious about. For example, if there is a new menu item launching, I have to taste it myself no matter what others say, which is why I started running the "Daemeoknyeo" [one of her regular series where she tries a new menu and critiques it].How long does it take for your idea to become a reality?It proceeds instantly, because the trend changes at a fast pace as well. However, there are times when we let go of certain ideas during the shooting process because the result isn"t something we imagined. Also, there are times when we start from point A and end at point B. Our videos are vulnerable to all external factors. What"s your next idea?There are so many ideas that I can"t pick one [laughs]. Well, I have always liked traveling. Not the type where you have to visit every tourist site, but something that is more spontaneous, where you go out on the street with only a nice restaurant in mind and go as your heart leads you. I want to reflect all those processes in my camera and tell people that there is this kind of a way to travel as well. What"s the best part of being an individual content creator?I think the most interesting part about my job is the fact that everything can be a theme for my show"s content as long as there is a camera. When I"m with my friend and he or she brings something interesting, I borrow it right away and film it. Why do you think people like your videos so much despite the fact that nothing extraordinary appears in them?I insist on filming things that are very common but which nobody would bother to film. If you want to do something that is too creative, it won"t be able to win the viewers" hearts. I try to walk the fine line between the concept of being ordinary and extraordinary. When do you feel most worthwhile as a content creator?When somebody comments on my video saying that he or she has followed what I did before such as eating a certain product or going to certain restaurant. When they say "Yandding is believable", I truly get the feeling that we are interacting. You are definitely a market leader as an individual creator on YouTube. But there are many followers who are increasingly becoming popular. How do you feel about that?I don"t care about them that much. When I was doing the live show in AfreecaTV, I needed to have that power to suck in the audience and make them stay tuned. But the key point of being successful on YouTube is the capacity to produce, and we are not lagging behind in that at all because we have the crew. Right now the YouTube platform has to get bigger in order to attract more of an audience. A bigger market would lure in more visitors, and if Yangdding can shine among the other producers, I think we will be OK. What is your biggest challenge these days?The expectation people have on me is the most stressful thing. People sometimes say I have to be perfect and that the quality of my videos should be good just because I am Yangdding, but it can get burdensome sometimes. What would you recommend to young people aspiring to be the next YouTube star?I think they have to keep trying no matter what the result is. If they keep uploading their videos they will see the particular clips that get good reviews. From then on, they have to choose and focus on the selected themes. However, I see a lot of young people these days who are let down at the fact that the first few of their videos weren"t successful. I also want to say that when you are a budding YouTuber, you can fail as much as you want because you don"t have anything to risk. However, once you start to gain popularity, the freedom to make videos will become highly restricted due to the expectations of viewers.BY JIN EUN-SOO [jin.eunsoo@joongang.co.kr]

Shin Ji Soo releases an acoustic version to track “At the Daybreak”

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Shin Ji Soo releases an acoustic version to track “At the Daybreak”

Ballad singer Shin Ji Soo released an acoustic version of her smooth neo-soul track "At the Daybreak" available on her EP "20"s Party 1".


In a soft-toned, monochromatic video, the singer croons in a low voice accompanied by a mellow bass and keyboards. Shin Ji Soo wrote the track at the age of twenty with her best friend from high school. The song expresses the feelings she had at the most quiet, darkest time before morning comes.

Park Soo Jin and Lizzy Devour an Astonishing Amount of Food on “Tasty Road”

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Park Soo Jin and Lizzy Devour an Astonishing Amount of Food on “Tasty Road”

After School‘s Lizzy and Park Soo Jin shocked audiences with the amount of food they could eat.

On a recent episode of Olive TV‘s “Tasty Road” which aired May 23, the two tried out a menu in a restaurant called “Happiness with 10,000 won.”

The menu was actually a 9,900 won (approx. nine dollars) buffet, which made Park Soo Jin jump with joy exclaiming, “Is this really 9,900 won? Are you sure we don’t have a time limit?”

Big Bang”s “Happy Together 3″ episode surprisingly revealed to have recorded lowest viewer rating in the history of the show

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Big Bang”s “Happy Together 3″ episode surprisingly revealed to have recorded lowest viewer rating in the history of the show

"Happy Together 3"s special Big Bang episode on May 21 has surprisingly recorded the lowest rating in the show"s 8th year run as "Happy Together 3", and the lowest rating in 16 years counting all seasons of "Happy Together"


This comes as a huge shock as there had been immense interest in Big Bang"s appearance on the program, as it was the first time the group had guested on a KBS variety show in 7 years.


Even the "Happy Together" staff were likely expecting higher ratings (even though the show has been struggling recently), as the episode was aired as 100 minutes instead of the usual one hour. 

Henry and Yewon Get Advised to Have Twins on “We Got Married”

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Henry and Yewon Get Advised to Have Twins on “We Got Married”

The upcoming episode of MBC‘s “We Got Married” will feature Henry and Yewon on a date to a traditional market.

The couple easily becomes friendly with grandmothers at the market after greeting them and showing off their cute side. The grandmothers aren’t shy either as they advise the pair to have twins. Understandably, this comment flusters the virtual husband and wife.

Their segment in the show will include other cute scenes including one in which Yewon is seen doing something with Henry’s hair.

Super Junior’s Heechul and Simon D Travel to Jeju Island for “MAPS”

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Super Junior’s Heechul and Simon D Travel to Jeju Island for “MAPS”

Super Junior member Heechul and Simon D are visiting Jeju island for travel program “MAPS.”

On May 23, Heechul announced the duo’s whereabouts on his Instagram, saying, “Starting at 3 p.m. on May 23, Kim Heechul and Simon D will be on Jeju’s fifteenth Olle Trail. Those who see us, please give us a high five.” Along with the high five request, a picture of the two posing playfully at a Jeju island beach was also posted.

f(x)”s Victoria wows with her impressive flexibility in “Cosmopolitan” making video

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f(x)”s Victoria wows with her impressive flexibility in “Cosmopolitan” making video

Just try and watch the above video without your jaw dropping.


"Cosmopolitan Korea" has just released their behind the scenes video of their latest shoot with the beautiful f(x)"s Victoria. It"s a tease for her new spread in the June issue of "Cosmo Body" in collaboration with Adidas.


In the video, Victoria poses for the camera first by working out through boxing and lifting weights, and then moves onto a variety of impressive stretching poses, showing off her crazy flexibility! On top of that, Victoria is looking amazing in her Adidas outfits, looking like a true athlete.

Korean IPTV drama “Female War”

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Korean IPTV drama “Female War”

Added the Korean IPTV drama "Female War""s page to HanCinema database"Female War" (2015)With Choi Jong-won, Lee Byeong-joon, Choi Jong-hoon, Yoon Seong-min, Tae Mi, Kim Jeong-wook,...14 episodesSynopsisFemale War is an NC-19 rated omnibus movie comprised of 7 different episodes, which are based on cartoonist writer Park In-kwon"s original works. Each episode successfully delivers the cartoonist"s unique ideas and each powerful character with a strong personality, through the fantastically unexpected twist in the story development.Broadcast starting date in Korea : 2015/04

Song Hye Kyo Says Song Joong Ki is a Real Man

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Song Hye Kyo Says Song Joong Ki is a Real Man
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Song Hye Kyo, who is set to make her highly-anticipated return to the small screen alongside a star-studded cast in upcoming KBS drama Descendants of the Sun, has graced the pages of Elle magazine.

The photo spread, which was shot in Paris, also includes an inteview with the actress, where Song Hye Kyo opens up about her new role and close-to-20-year acting career.

Song Hye Kyo is set to play a charming doctor, whom the actress described as a bright character, before likening it to ′Full House, the adult version.′ Song Joong Ki has been cast opposite her to play a soldier in the UN peacekeeping force.

On her co-star, Song Hye Kyo said, "Unlike his pretty boy exterior, Joong Ki is totally the man′s man type. He′s well-mannered, and seeing how he treats adults, I thought he′s a really good guy. He′s also fundamentally good at acting."

miss A’s Min Successfully Completes Nike Women’s 10K Run

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miss A’s Min Successfully Completes Nike Women’s 10K Run

The “Nike Women’s Race” 10K and 15K marathons took place in Seoul on May 23, and many female stars came out to participate in the event.

Completing the 10K course, miss A’s Min uploaded a compilation video of herself competing in the race to her Instagram. Satisfied with her completion of the course, she can be heard giving a loud yell in the video as she comes to the finish line. In addition to the video, the singer also posted the words, “Completed 10 kilometers! Feeling accomplished!”

Park Shin Hye Wows with Her Cooking Skills on “Three Meals a Day”

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Park Shin Hye Wows with Her Cooking Skills on “Three Meals a Day”

Actress Park Shin Hye made a surprise appearance on the May 22 episode of “Three Meals a Day,” where she impressed everyone with her cooking skills.

Making a guest appearance on the latest episode of the tvN variety show, Park Shin Hye made everyone a simple fried rice dish. After just one bite, Lee Seo Jin couldn’t hold back the compliments, first joking, “Wow, you cook so well, auntie.” He then continued to compliment her cooking, saying, “This kind of taste is something that I should pay for. It’s really delicious. Somebody make her a full-time cast member.”

Kim Young Kwang cast as male lead in disaster medical drama “D-Day”

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Kim Young Kwang cast as male lead in disaster medical drama “D-Day”

Model-turned-actor Kim Young Kwang will be starring in a new drama!


On May 22, his agency J.Wide Company revealed that he ultimately finished the talk regarding his appearance in medical drama, "D-Day", and will be playing the male lead, passionate doctor Lee Hye Sung, who works at the best cancer specializing hospital. He focuses more on saving the lives of emergency patients rather than doing scheduled surgeries.




Upcoming Korean movie “Family Plan”

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Upcoming Korean movie “Family Plan”

Added the upcoming Korean movie "Family Plan""s page to HanCinema database"Family Plan" (2016)Directed by Kim Tae-gonWith Kim Hye-soo,...Synopsis"Family Plan" is a humanism family drama. The main character is an actress, who has everything perfect. However there is one thing that is missing in her life. It is a family. The movie is a witty cinematic interpretation of a series of events happening to the main character when she herself tries to create a family for her.Release date in Korea : 2016/First half

Upcoming Korean movie “Go San-ja, Daedongyeojido – The Great Map of the East Land”

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Upcoming Korean movie “Go San-ja, Daedongyeojido – The Great Map of the East Land”

Added the upcoming Korean movie "Go San-ja, Daedongyeojido - The Great Map of the East Land""s page to HanCinema database"Go San-ja, Daedongyeojido - The Great Map of the East Land" (2015)Directed by Kang Woo-seokWith Cha Seung-won, Yoo Joon-sang,...SynopsisKim Jeong-ho became desirous of creating maps since his father had to lose his life due to an incorrect map. The movie depicts the fate of the era that he had to face, as he finally took on his own mission to make the woodcut of Daedongyeojido, Joseon"s first largest nationwide map.Release date in Korea : 2015

[Video] Added Korean drama “Producers” episode 3

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[Video] Added Korean drama “Producers” episode 3

Added episode 3 for the Korean drama "Producers"

Watch on DramaFever

"Producers" (2015) Directed by Pyo Min-soo, Seo Soo-min-I, Yoon Seong-ho Written by Park Ji-eun Network : KBS With Cha Tae-hyeon, Kong Hyo-jin, Kim Soo-hyeon-I, IU, Park Hyeok-kwon, Kim Jong-kook,... Fri, Sat 21:15 Synopsis The drama depicts various anecdotes happening in entertainment department of a broadcasting company. Broadcast starting date in Korea : 2015/05/15

The Treacherous (2015)

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The Treacherous (2015)

"The Treacherous"

Genres: Drama and Epics

Running Time: 131 min.

Directed by: Min Gyoo-dong

Starring: Joo Ji-hoon, Kim Kang-woo, Lim Ji-yeon

Synopsis: King Yeonsan-gun exploits the populace for his own carnal pleasures while his treacherous retainer controls the tyrant king and the world and a woman seeks vengeance.

Big Bang′s Taeyang Says He′s Into Flowers and Cooking These Days

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Big Bang′s Taeyang Says He′s Into Flowers and Cooking These Days
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Big Bang′s Taeyang, who recently celebrated his birthday, took part in a photo shoot with fashion magazine Grazia.

During the interview, Taeyang shared that he′s a fan of everything aesthetically pleasing. "One thing that′s certain is that I really like things that are beautiful. These days, I like warm colors. Before, I liked dark and cold feelings, but these days, I like things like flowers."

Regarding the hanboks (Korean traditional dresses) in the Bae Bae music video, Taeyang explained, "We didn′t put it in the music video with the purpose of making Korean culture known. We just like that kind of code. There are a lot of things in [our culture] that are really cool."

"I′ve liked our country′s architecture since a long time ago, and there are many beautiful traditional art pieces and clothing. Really. Our country′s level of aesthetics has been high since way back. That also means that there were that many artists who created these stages of beauty."

Almighty Victoria is so flexible

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Almighty Victoria is so flexible


f(x)"s beautiful Victoria collaborate with Adidas and had a pictorial for Cosmopolitan magazine.

Victoria stuns with her flexible, fit, healthy and sexy body as she projects various work out stunts for the camera. She really is something else!

Check out the video below:


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Man Se Transforms into a Mermaid on “Superman Returns”

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Man Se Transforms into a Mermaid on “Superman Returns”

The upcoming episode of KBS2‘s “Superman Returns” will feature Song Il Gook and his triplets dress up and reenact their favorite fairy tale, “The Little Mermaid.”

Man Se transforms into Ariel by wearing a red wig and green mermaid costume. He gains the nickname “Man Mermaid” with his transformation. Immersing himself into his role, he begins to run around the studio in order to find his prince. His less than princesslike demeanor causes everyone to laugh.

Jung Joon Young tries to save the day in JJY Band”s 2nd “OMG” MV teaser!

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Jung Joon Young tries to save the day in JJY Band”s 2nd “OMG” MV teaser!

Jung Joon Young Band"s 2nd MV teaser is here, giving us a very different vibe than the first!


The new MV trailer reveals the collaboration between Jung Joon Young Band and virtual musician WIMP members Mekky and Mebby!


In the trailer, Mekky and Mebby are tied up with rope and tape onto chairs, and Jung Joon Young comes in to save them with a giant pair of scissors! And he"s so close to helping them escape until a sexy lady comes in, and ties him up too. But Jung Joon Young actually doesn"t seem too upset by it.

In other news, Jung Joon Young Band"s title track "OMG" has been revealed to be produced and co-written by Bon Jovi"s producer, Brian Howes!